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Working Together We Will Build a Better World Ley Gal |
May 10th - 2005
Issue # 14
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Best Marketing
Reviews
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In This Issue... |
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| Introduction Dear subscriber Welcome every new subscriber in these weeks.
Feel free to send your comments at: Enjoy this issue Ley Gal |
| Feature Article The Power Of Testimonials By Rozey Gean If you ever went looking for new business, you know just how hard it can be to persuade a prospective customer that you're the best person for the job.A new customer will not buy from you until you can PROVE you will deliver everything you promise. By using the power of third party testimonials, you can provide proof you've already delivered to other customers. That's why endorsements are so valuable. They allow previous customers to sound off approvals. The main objective; however, is to keep claims sincere, honest and believable. WHERE DO YOU FIND TESTIMONIALS? 1. Compliments When someone sends you praise, always remember to write back and thank the person for the kind words. Ask for their permission to use what was said - and get their approval in writing. 2. Satisfied Customers Previously satisfied customers are the best candidates to consider for endorsements. All you need to do is ASK! Encourage those providing you with testimonials to share exactly how your product or service has helped them. A testimonial speaks volumes if it specifically explains how someone else has benefited by using your services. For example: If a client can state that your new web design has helped them to triple their online sales volume, it speaks loudly to prospects looking for a great web designer. When a company can state that your services helped to increase their new membership rate by 30% within one week, that's a powerful marketing weapon. 3. Free Trial Offers If you're just breaking into business and currently don't have any customers, consider offering your product for free and ask for comments after the free trial has expired. Hand it willingly to industry experts in exchange for endorsements on the use of the product. MAKING TESTIMONIALS WORK FOR YOU After you have your customer's permission to use their testimonial you then must decide how to put it to good use. Capitalizing on the testimonials you receive is a matter of being creative. Here are a few ideas to rev up your creative juices: 1. Testimonial Booklet When I first started my printing business, I placed a copy of each new print design into a little black notebook with see- through pages. If I received great praise from the customer for the same work, I included the written testimonial next to the design being complimented. (a.) When visiting new prospects at their place of business, I carried the notebook with me and invited the person to leaf through it. This method of pre-selling my services certainly paid off more than once! 2. Print Materials You can use testimonials inside company brochures, loose-leaf flyers or newsletters. When using your endorsements for printed publications, always provide enough information to make the message meaningful to the consumer. Pay attention to specifics and detail to provide customers with a reference point they can understand. For example: Stating that a weight loss program helps to reduce weight by as much as 50% is a bit vague to impress any prospect. However, stating that a weight loss program helps to reduce weight by as much as 50% when used in combination with a weight loss supplement tablet and daily exercise is much more meaningful. 3. Frame Them If you have a walk-in storefront, you may want to consider hanging several of your BEST testimonials on the wall. While prospects are waiting to be served, they can read what previous customers liked most about your service! 4. Advertisements You can easily turn a genuine, heartfelt expression into a powerful headline. If people are willing to express their feelings about your products or services, you not only have a valuable testimonial, but you also gain very powerful material to use in your advertisements. Testimonials help break down barriers that would otherwise prevent consumers from making a purchase. As you harness the power of these great marketing tools you'll be amazed how easy it is to gain new customers and increase sales. _____ About The Author ______________________________ Copyright, Rozey Gean, All Rights Reserved Worldwide Rozey Gean is the founder of the Marketing-Seek.com web site where e-zine publishers and writers are brought together in an easy-to-use, friendly interface. E-mail - |
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