Working Together We Will Build a Better World 

Ley Gal 

August 23 - 2005
Issue # 21
Best Marketing Reviews

In This Issue...

Introduction
Feature Article
Review of the week
Download of the Week
Feedback from subscribers
Advertising
Archives
Subscribe/Unsubscribe Information

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Introduction

Dear subscriber

Welcome every new subscriber in these weeks.

I hope that all of you and your families will be fine.
and my condolences to people who lost some parents
or properties in this tragedy, I will continue praying
for all of you and ask for your prayers for survivors.

I am so sad today, I didn’t mention before because I conserved 
the expectation that perhaps she still live, but for all the
information I got, I need to accept this as a reality.

I apologize not to share with you my dear reader this
terrible news before, but our friend The AdMistress,
Marion Stearns, lost her life in the Katrina tragedy. 
her family survived, but the most sadness is they
not only lost Marion… sorry … my heart is …
as I say, not only lost her, they lost everything as
other families too.

One of our partners has been working with jl Scott of iCop - 
the International Council of Online Professionals, to build
a relief program in order to help those people DIRECTLY. 

This relief program will run as long will be necessary,
you know this is not a catastrophe that can resolve in 
days, you were hearing the news and watching all the
calamities this left, this is a long term problem that 
needs long term help.

The program is called the Katrina: Long-Term Relief Program.

I am supporting this project with my heart and efforts
and I will do everything I can to help raise funds for 
these people. Marion was my friend and my mentor 
I can’t recover yet for my own personal loss, when I 
think in all of survivors I can’t imagine how they 
can live without their family and without home.

--------------------------------------------------------------
* Please HELP with long-term relief for the survivors of the
devastation of Hurricane Katrina. Thanks!

The site 'IS' dedicated to Marion, and the funds raised 
will be distributed among aLL victims of Katrina.

If you want YOUR donation to go directly to Marion's family 
please send it to Zara's PayPal email
No matter how much you can help, every cent counts.

See you next time

Ley
Feel free to send your comments at:
my email

Feature Article

How To Make Your Online Testimonials More Believable 
By Julia Tang


In order to have more trust in your visitors' eye, help you to
pull more sales, you need put some testimonials on your website.
But how to make your online testimonials more believable? 

Here are a few tips for your reference:

1. PICTURES Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could have them
send their picture by mail and you could scan it. This technique
will give your testimonials more credibility.



2. ELECTRONIC SIGNATURES Most online testimonials you see have
text signatures. You could have people mail their written
signature, scan it, and upload it with their testimonial. People
will feel the testimonial is more official.



3. ONLINE AUDIO You could record people's testimonials with a
mini tape recorder over the phone, on your answering machine, or
voice mail. Then you could convert the recording into a online
audio file and upload it to your web site. You can find more
information about converting audio recording's by typing "real
audio" at a search engine.



4. POSTCARDS Have people mail you their testimonial on a
postcard, scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because it will
have a post mark on it.



5. PROFILES Ask people to include a profile of themselves with
their testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,etc.
This will make your testimonials more entertaining to read.



6. HAND WRITTEN LETTERS This is similar to the "electronic
signature" tip. Scan and upload the entire written testimonial
or letter to your web site. This will give your testimonials a
feel of realism.



7. RECORDINGS You could record peoples testimonials over the
phone with a mini tape recorder. Then, take the recording and
record it to an answering machine or voice mail system. Under
each one, include a phone number they can call to hear the
actual testimonial.



8. E-MAIL MESSAGES When you get e-mail testimonials, publish the
entire e-mail message instead of just the contents. It will be
more believable because it will include the date, time, subject,
who it's from and who it's to.



9. CONTACT INFORMATION When you get testimonials from people,
ask them if you could include their contact information under
the testimonial. This will allow potential customers to ask your
current customers questions about your product or service before
they buy. Usually, they will trust them more than you.



10. ONLINE VIDEO If some of the people who give you testimonials
have a camcorder, ask them to record their testimonial on video
and send it to you. Then you could convert the video to an
online video file and upload it to your site. You can find more
information about converting audio recording's by typing "real
video" at a search engine.



Run test with different versions, and find the winners - which
ones pull more profits. Then keep that web copy for more sales.

--------------------------------------------------------- 
JuliaTang publishes Smart Online Business Tips, a fresh and
informative newsletter dedicated to supporting people like you.
To find out the best online business opportunities, to discover
hundreds more proven and practical internet marketing secrets,
plus FREE internet marketing products worth over $200, visit:
http://www.best-internet-businesses.com
----------------------------------------------------------

Article Source: http://EzineArticles.com/ 

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