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Working Together We Will Build a Better World Ley Gal |
September 27 - 2005
Issue # 23
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Best Marketing
Reviews
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In This Issue... |
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| Introduction Dear subscriber Welcome every new subscriber in these weeks. During these weeks I had the opportunity to get in early How to claim your
gift: How to claim your gift: -------------------------------------------------------------- |
| Feature Article How To Ask For Good Testimonials By Ley Gal Third party recommendations in the form of testimonials, reviews and endorsements are marvelous ways by which you could increase your conversion rate. Persuading people to purchase our products is made easier by the good words that other people put out on our behalf, compared to the praises that we would otherwise state for our own business. Third party recommendations are more objective by nature, hence, are more trustworthy for our prospective clients who would see them as acclaims devoid of ant vested interests and selfish motives. Third party recommendations have become a necessity for any online enterprise. In this day and age, conversion rate is of utmost importance for the success of a business conducted over the Internet. What would we do with traffic when none of our website’s visitors would decide to make a purchase, right? It is therefore equally important to master the process of soliciting for third party recommendations. Not just any ordinary testimonials, reviews or endorsements, mind you… but effective ones. Recommendations from credible sources who are highly respected in the industry where we are operating. So how do you go about in garnering these statements that hold the key to a high conversion rate for your sales page? The following steps are meant to guide you in the process of soliciting potent testimonials from very credible names in the industry. 1. Stick to the subject of your product and survey related fields. If your product is about wedding dresses, for example, confine yourself to the general subject of weddings, as well as relevant areas like event planning, fashions design and the likes. You wouldn’t want testimonials from dog shop owners, right? 2. Refer to a directory of people who are operating in the fields you have researched. Choose your prospects. Normally, you’d choose those who are already established in their area of expertise. This is all well and good, but shouldn’t be taken to mean that testimonials from folks of lesser stature are useless. Though people will find the recommendations of more established individuals, they would relate more to what commoners would share. In this light, everyone could be a prospect, for as long as they don’t belong to a conflicting industry. 3. Write your prospects a letter, offering for them the free use of your product in exchange for a testimonial. Be prepared for some counter-offers, as we can’t assume that we could get something for free. Commonly, however, they’ll just ask for their links to be displayed beneath their names in the testimonial they will submit. The traffic you’d be able to generate for them would be enough to recompense their efforts. 4. There are times though when your prospects are not confident about their writing skills, or simply do not have the time to prepare for you a recommendation. You could offer to ghostwrite for them instead. Ask for the permission to use their names, then write a testimonial for your product on their behalf. Submit the same to them for their blessings, and once they approve of it, you could attach their names to what you have come up with. 5. Do not forget to thank those who would give your product the highest regards. Testimonials will surely provide a boost for your online business. The reliability of your product would be carried by the credibility of the words shared by those who have testified to its effectiveness. If marketing is all about putting out the good word for the goods or services you are selling, then there are only a few better tactics than making good use of third party recommendations. In this industry, a testimonial’s word is indeed gold. --------------------------------------------------------- Ley Gal publishes Best Marketing Reviews, a fresh and informative newsletter dedicated to bring you articles, reviews and resources to help you to write better reviews testimonials and endorsements. |
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