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Working Together We Will Build a Better World Ley Gal |
October 11 - 2005
Issue # 24
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Best Marketing
Reviews
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In This Issue... |
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| Introduction Dear subscriber Welcome every new subscriber in these weeks. Simple Niche Plan: See you next time -------------------------------------------------------------- |
| Feature Article Testimonials Can Increase Your Conversion Rate! By Ley Gal Convincing your audience to purchase your products is usually carried out through your sales page. Your sales page, of course, is that portion of your website where you try to make a pitch of the benefits that your products can offer for the potential customer. It is where you enumerate all the features that can be derived from the use of what you are offering to sell, as well as all the advantages it could promise for future owners. You try your best to put out the good word about your goods so that you’ll be able to persuade the members of your targeted market that your product is very much worth their hard earned cash. But there are many times when you fail. And why is that? It’s merely attributable to normal human behavior, especially in dealings that transpire in the World Wide Web. The Internet is replete with anonymity that is not really ideal for business, and stigmatized by a long history of security issues and cases of scam. Your audience can understandably be hesitant about what you’re offering, and justifiably so. A great and professionally written sales copy may be able to hurdle this problem, of course. But there are times when even such wouldn’t be enough. So what are you supposed to do? Well, have you tried incorporating third party recommendations into your sales page? You see, you could praise your product to high heavens, proclaim it as the best of its kind in the market, and offer a lot of accompanying bonuses to make it seem more valuable, but these are all your words and actions, and your audience might just find them laden with vested interests. Third party recommendations are good words from other people who have tried your product or who have had experiences in dealing with your business. The high regards that they would state on behalf of what you’re offering for sale is more believable and convincing than what you’d be able to say about the same. Third party recommendations may come in the form of testimonials, reviews or endorsements. Testimonials are the more popular variety. They are acclaims from people who have tried your product and are very satisfied with the same. Reviews are examinations made by people who got the chance to test drive your product and are very much pleased with it that their study takes on a recommendatory nature. Endorsements are references from experts who testify to the efficiency and potency of your goods. These third party recommendations are more credible for the sole reason that they are delivered by people who have no interests on the success or failure of your commercial enterprise. Their words are not motivated by any financial gain, nor the promise of a similar benefit in the future. Ask yourself, as a consumer, whom would you rather believe? A businessman who speaks highly of his own products? Or previous customers who are all praises about a particular good or service? The answer is quite clear, and the necessity of third party recommendations is firmly established. But third party recommendations don’t come free. More often than not, you have to give something back to the person who would testify, review or endorse your products. Usually, the free use of your goods would be enough. For others, a discount on future items would be taken as a sign of good will. For most, however, their recommendations are an opportunity for them to advertise their own website through the link that would, and should, be provided beneath their names. But one thing is certain, you have to prepare to write them a testimonial, a review, or an endorsement at some point in the future, when they will be the ones who would offer products for their respective markets. Third party recommendations would provide a wonderful boost for your business. And in this industry where every advantage counts, we should not fail to exploit an advantageous tool that would greatly help our cause. --------------------------------------------------------- Ley Gal P.S. Niche Products Resale Rights and Private Label Rights Resources |
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