Review of the
week
This review is posted with educational and informative purposes.
Review The Amazing Formula That Sells Products Like Crazy!
Chris Yates
The Amazing Formula That Sells Products Like Crazy! by Marlon
Sanders is the only marketing product I've seen with over 100
pages of testimonials. Honestly, that made me skeptical. The
Amazing Formula claims that there is actually a fool-proof
formula that will show you how to sell any product. This is
something that I had to see for myself.
Purchasing... When I purchased this product, I though it was an
ebook that I would get instant access to immediately after
purchase. In fact, it is a CD that is sent in the mail. When I
made my purchase, it wasn't clearly stated that it was a CD, but
that has since been corrected. To add to my confusion, I was
sent a user name and password via email immediately after
purchase. I think that Marlon must have been in the process of
switching from an instant access ebook to a CD at the time of my
purchase. He seems to have worked out all the kinks now. While I
was waiting for my CD to arrive in the mail, I received a call
directly from Marlon Sanders. If you have ever purchased any
marketing products before, then you know that this is
practically unheard of. I was so taken aback by the call, that I
forgot to ask him any of the burning marketing questions that I
would have asked if I had expected the call! My loss, but the
call was a nice touch. I only wish he would have called after I
had actually received the product instead of before. I don't
know if he always calls his customers, but it goes a long way
toward giving the sense that he cares about his customers.
Product Arrival... When the CD for The Amazing Formula arrived a
few days later, I was very anxious to get into it. It was sent
on a professionally printed CD and was a top-notch presentation.
When I opened up the CD and looked at the contents, it looked
like a lot of information. I was, however, a little disappointed
to find that The Amazing Formula wasn't really a book as I
expected. It was more like a series of information packed
articles presented together. Each of the "articles" was more
like a chapter. This was fine, but it was a lot more difficult
to print out and read away from my computer. I had to print out
each chapter as if it were a separate book. In addition, each
section of the "book" was numbered independently. Unfortunately,
I mixed up the pages and it took about half an hour to get them
back in the right order because each section started over with
number 1. A minor point, but it was a little irritating. I would
have preferred it if I could have printed out the whole book
together, along with a table of contents and maybe even an index.
Forget About The Format, What About The Content? What this
product lacked in format was more than made up for with content.
Marlon has a no-nonsense style that cuts straight to the point.
He provides good, solid information that you can use. Although I
can't tell you exactly what he says, I can tell you that the
information he presented made me re-evaluate some of the
products that I had planned for development and made me re-think
some of my own strategies. He didn't flower things up and use
double-talk like so many other marketing products seem to use.
The Amazing Formula lays out some key marketing points,
demonstrates how to adapt them to your business, and shows you
how to actually put them into practice for your business. I've
said before in other reviews that most internet marketing books
talk about the same old techniques and offer very little in the
way of new information. In addition, they don't tell you
step-by-step how to put the techniques into practice or what
else you need to know before you use the methods outlined. The
Amazing Formula is definitely the acception. Marlon really does
offer a formula that you can follow to create and market a
product that will sell. He proves it by illustrating how others
have used the formula to make thousands of dollars. He takes the
idea out of the realm of 'theory' and shows you how it's done in
the real world by real businesses. This alone is worth the price
of the book in my opinion. In addition, the formula provides a
vehicle to help you set realistic marketing goals – and advice
on how to achieve them, including step-by-step instructions on
writing "killer" sales letters, techniques for generating
traffic, how to find out what kind of product people will buy
before before you develop it, how to develop a website sales
system and how to find a target market that will buy your
product.
My Recommendation... Although I didn't particularly like the way
this "book" is laid out, I still highly recommend it. Even the
most seasoned internet marketer could learn a thing or two about
marketing from Marlon Sanders. However, I think the people who
would benefit the most from The Amazing Formula are those who
are just starting out with online businesses or those who are
interested in online business. This formula's simplicity is what
makes it so powerful and useful. In my opinion, this book is a
must have and I revisit the formula every time I think about
developing a new site or product -- it's that good! More about
The Amazing Formula That Sells Products Like Crazy!
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